Amstel is all about friendship. And what do friends do when the going gets though? Exactly.. they offer maximum support! The Amstel GoldWall enables everyone to support their participating friends during the AmstelGoldrace. Simply by recording a short shoutout clip and upload it to Amstel. Clips are connected to the participants RFID. When they pass a RFID reader alongside the route, the clip(s) are pulled form the server and presented on a XXL LED wall! The setup was a massive succes and will be feautered in future Amstel Goldrace editions.
