Research showed that Xmas preparations start as early as the beginning of november. Thats why bol.com chose to setup a fully integrated branded content Xmas campaign with the premier dutch broadcasting channel; SBS6.
The overall campaign urged consumers to be totally ‘Xmas ready on december 6th’ . No more last minute stress, forgotten invites, missing recipies.. after the 6th all that left is enjoying Xmas to the fullest.
The campaign was rolled out on TV (dialies and promo’s featuring all channel celebrities ), Radio (in-program and commercials) and online.
The in- depth campaign results were totally twinkeling ; brand image got a positige boost, topoped off with tripple digit sales increase in specific categories!
