Ready for take off? Bristol was looking to draw more instore traffic offering a massive discount..just like their competition. Thats why Brisol capitalised on the positive sentiment connected to Tax Free Shopping. A commercial featuring a flight attendant, in flight folders, POS material and shop employee shawls presented a 360 experience to customers. During the campaign period, sales figures reraly took off: double digit overscores on all categories included in the campaign.
