Fashionchick
Why settle for 20” if you can get a whopping 60” ? Fashionchick fully capitalised on their internal talent, fashion sense and influencer network to create compelling fashion content for broadcast distribution. Minute long ‘episodes’ dissected a single look, connected to a guest fashion influencer who- in return- got some nationwide TV exposure. The construct worked like a gem; site visits and sales skyrocketed and helped Fashionchick to the next plateau in ecommerce.
