Put two problems side by side and they tend to resolve one another. ICI PARIS XL can tell the tale.. They were avalanched by an enormous influx of new products that all required explanation + they could really use an innovative way to both attract and retain shop employees. The solution? Turn employees into beauty influencers! During a 5 week long training course, a selected group of ICI PARIS XL employees were trained and launched as beauty influencers. To date, some of them have +500k followers. How’s that for employee benefits!
