Salzburgerland is famed for its skiing extravaganza. During summer, the vibrent winter atmosphere is replaced for... <sound of crickets> . Too bad as Salzburgerland has plenty to offer in welness, hiking & biking and many leisure activities.
Time to introduce DJ Gerhard, the Austrian alter-ego from DJ Gerard Ekdom to the premier drive-time radiostation in the Netherlands. An engageing in-program sweepstake introduced the listeners to all Salsburgerland has to offer. Winners were invited on a trip over and share their experience via social.
Perfomance on all campaign KPI’s went flying off the ski-jump. The succes inspired Salszburgerland to do a re-run in the following summer season.
